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E-commerce is a development trend of the era Update: 09-05-2019
Thanks to a lot of outstanding features such as time-saving, convenient transactions and optimal costs, and so on, e-commerce is becoming an increasingly popular development trend. However, due to lack of awareness of the potential of this type, ignorance has still existed and the contents of assisting enterprises through e-commerce have not really brought out much efficiency.


Nhat Ha Manufacturing, Trading, and Services Co., Ltd has taken an advantage of e-commerce to bring products to consumers

 

Implementing the overall e-commerce development plan in 2016-2020 period, Dong Nai province has started and achieved a lot of positive results. According to the assessment of Vietnam E-commerce Association, the e-transaction component index between businesses and consumers was ranked the 7th in 2018, the transaction index between businesses and businesses was ranked the 6th in 2018, and transaction index between state management agencies and businesses was ranked the 10 in 2018.

 

Dong Nai has also built a network of transport services, completed the e-commerce orders in 63 provinces and cities nationwide, and gradually expanded it to in both region and the world. The security infrastructure for e-commerce is developed with the establishment of e-commerce transaction management and monitoring systems. In addition, the trained human resources for e-commerce have met the needs of local businesses. Approximately 10% of the population is estimated to be involved in online shopping, with the online shopping value reaching 50 USD/person/year.

 

With many different information channels on social networks such as Facebook, Zalo or the home page at http://www.nhathafoods.com/, Nhat Ha Manufacturing, Trading, and Services Co., Ltd in Bien Hoa city is no longer a strange name for consumers. Focusing on the group of fresh foods, vegetables and regional specialties, Nhat Ha has invested tens of millions of VND in the building of the product images on information channels and the prices of items are publicly announced, which has facilitated buyers’ shopping.

 

According to Ms. Nguyen Trong Nhat Ha, Director of Nhat Ha Manufacturing, Trading, and Services Co., Ltd, in addition to product quality the company believes that advertising the products on the Internet is the easiest approach for the buyers in unlimited range easily.

 

In order to carry out the overall plan goals of e-commerce development, Dong Nai has gradually improved related legal policies, improved the management and organization of e-commerce activities, and boosted up the e-commerce infrastructure development through the building of the online public service application software; the construction and management of the e-commerce transaction exchange in Dong Nai province, and development of human resources for e-commerce.

 

Since 2016, Dong Nai province has assisted 28 enterprises to build their e-commerce websites, and surveyed the e-commerce application at 127 local businesses.

 

However, according to the general assessment, the implementation of the province’s overall e-commerce development plan has still had some weaknesses, in which the contents of assisting businesses through e-commerce have not been carried out effectively yet; 9 websites of businesses have ceased their operations after 1 year of receiving assistance; and the number of businesses participating in business promotion through e-commerce portals is not great. Besides, the human resources involved in the building and implementation of e-commerce plans are still limited.

 


Online shopping is becoming a popular trend (Illustrative photo)

 

In order to encourage the development of e-commerce, according to Dong Nai’s E-commerce Development Plan in the period of 2016-2020, each year the Department of Industry and Trade will help 10 businesses and cooperatives to build their sales websites as well as provide businesses with skills and tools to effectively manage the contents, advertising, and marketing of websites effectively to enhance the competitiveness of small and medium sized enterprises.

 

Dong Nai’s e-commerce portal has also been built to gather producers and suppliers of goods and agricultural products, and so on in the province and provide effective information channels to meet the demand for seeking for partners and customers. Besides, it is necessary to strengthen the training on e-commerce for businesses.

 

According to Mr. Nguyen Tri Phuong, Deputy Director of the Department of Industry and Trade, Dong Nai province has encouraged businesses, especially the small and medium sized enterprises that operate in business activities and consume local specialties and agricultural products to join hands in developing e-commerce sales channels. Participating in e-commerce trading exchanges will help businesses, facilities and individuals to seize an opportunity to expand their sales network because the goods transactions on the internet are showing an annual increase trend. Recently, the provincial Department of Industry and Trade has also cooperated with the provincial Post Office in holding a conference for 50 local businesses and cooperatives.

 

Currently, Postmart.vn with a system of 13,000 transaction points all over the country, reaching far-flung and hard-to-access areas will receive their deliveries quickly and create chances to advertise and develop consumer markets. In the forthcoming time, Dong Nai Department of Industry and Trade will continue to organize other assistance programs for the province’s individuals and businesses to have a chance to bring their agricultural products and regional specialties to electronic e-commerce exchanges.

 

Duy Minh  (Dieu Linh)

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