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“One Commune, One Product” Program is a platform for building brands for local “specialties” Update: 22-04-2019
With aim of exploiting the potential of the rural “specialties” throughout the country, thereby creating a resilient force for agriculture, rural areas, farmers and new countryside construction, the “One Commune, One Product” Program is considered as a platform to promote the value of local “specialties”. In order to concretize the Program, Dong Nai has province recently convened a meeting to fully grasp the province’s “One Commune, One Product” Program, thereby having more basis to complete the project of developing the “One Commune, One Product” Program in the coming time.

The provincial Party Committee Secretary Nguyen Phu Cuong visited the booths of the outstanding agricultural products of Dong Nai province on the sidelines of the provincial Farmer’s Union Congress


Change potential into a competitive advantage


Despite being an industrial province, Dong Nai is a locality with a lot of strengths in agricultural development. Especially, thanks to its mild climate, few natural disasters, fertile land, and so on many concentrated and large production areas are formed. In particular, a lot of major agricultural products are considered as local “specialties” such as Long Khanh rambutans, Tan Trieu grapefruits, Xuan Dinh durians, Tan Son tangerines, Trong Duc cocoas, Hung Thinh red flesh dragon fruits, Thuan Huong dried fruits, and so on.


“Compared with other localities in the region and the country, such products as pepper, durians, rambutans, grapefruits, and coffee of Dong Nai are considered to have the top quality. In particular, Tan Trieu grapefruits and Long Khanh rambutans have obtained certificates of geographical indication. Also, some other agricultural products have been produced towards organic standards”, said Huynh Thanh Vinh, Director of the provincial Department of Agriculture and Rural Development.


Although there is great potential, production has still chased after movements, processing scale and technology are still low, and most of these “specialties” have still been sold out as raw products without stable consumption markets.


Mr. Le Van Goi Deputy Director of Department of Agriculture and Rural Development said, to concretize the program, Dong Nai People’s Committee will issue Plan no. 2704/KH-UBND on the implementation of the province’s “One commune, one product” program in the period of 2019-2020 in mid-March, 2019; simultaneously build and complete the project of the “One commune, one product” Program in Dong Nai province in the period of 2019-2025 and orientation to 2035. In particular, Dong Nai also aims to build 12 products for the “One commune, one product” program by 2020.


Dong Nai province organized a meeting to fully grasp the “One commune, one  product” program


“For the selected products, the province will give priority to helping the units that have standardized their production processes, built brands, and assisted with scientific and technological applications and trade promotion. The goal is to turn the existing potential into a competitive advantage of the product”, said Goi.


Opportunity to improve the value of local “specialties”


In order to improve competitiveness, especially in the context of today’s international integration, the “One commune, one product” program is considered a platform to improve the value of local specialties.


Mr. Ngo Tat Thang, Deputy Chief of the Central New Rural Coordination Office (who has directly introduced the Program in Dong Nai) said, after the State Prime Minister issued Decision no. 490 to approve of the “One Commune, One product” Program in the period of 2018-2020 and the Central Steering Committee for National Target Programs issued Decision no. 1 on the plants to carry out the “One Commune, One Product” Program. Up to now, the Program has been implemented in a lot of localities to arouse the start-up spirit among a large number of farmers. The Program aims to prioritize the development of cooperatives, and small and medium sized enterprises; to develop production activities in rural areas, thereby contributing to economic restructuring and improving rural people’s income and life.


According to the provincial Department of Agriculture and Rural Development, Dong Nai province has selected 12 products for development under the province’s “One Commune, One product” program until 2020.


Specifically, those are the products like banana wine of Ruou Ben Go Cooperative iin An Hoa commune, Bien Hoa city; nutritious lotus powder of Truong Phat lotus seed processing facility in Long Tan commune, Nhon Trach district; mushrooms of Nguyen Thi Lien cooperative in Suoi Trau commune in Long Thanh district; green skin grapefruits of Binh Loi agricultural service cooperative in Binh Loi commune, Vinh Cuu district; wooden trains of Nguyen Thanh Nhan fine art wood facility in Binh Minh commune, Trang Bom district; dried mushroom of the Nutrition World Co., Ltd in Xuan Thien commune, Thong Nhat district; wild bitter melon tea of Hiep Van Wild Bitter Melon Co., Ltd in Xuan Tan commune, Long Khanh town; pepper of Lam San cooperative in Lam San commune, Cam My district; egg chili salt of Thanh Duc Production and Livestock Trading Service Co., Ltd in Xuan Phu commune, Xuan Loc district; pure cocoa powder of Trong Duc cocoa Co., Ltd in Phu Hoa commune, Dinh Quan district; dried fruits and vegetables of Thuan Huong Production and Trading Co., Ltd in Phu Tuc commune, Dinh Quan district; green skin grapefruits of Ta Lai agricultural service cooperative in Ta Lai commune, Tan Phu district.


At the meeting to full grasp the province’s recent “One Commune, One Product” Program, Mr. Nguyen Phu Cuong, Member of the Party Central Committee and Secretary of the provincial Party Committee emphasized, the province must successfully implement 12 identified products until 2020, thereby leading the Program in the next phase.


Also, according to the Secretary of the provincial Party Committee Nguyen Phu Cuong, the “One Commune, One Product” Program is a program to develop the rural area’s economy towards promoting internal resources and increasing value. Therefore, it is necessary to mobilize the participation of the whole political system and focus on the rapid implementation in the province. Simultaneously, the Secretary of the provincial Party Committee said, the “One Commune, One Product” Program has great significance in the development of the rural economy, the improvement of farmers’ life and income and new countryside construction. Therefore, functional agencies, unions, and localities must promote propaganda activities for people, private economic sectors and collectives to join hands in.


Duy Minh (L. V)

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